The Reality Test: Still relying on strategy?

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Valos, D. Bednall, and B. Callaghan , The impact of porter's strategy types on the role of market research and customer relationship management , vol. Cordeiro and J. Filipe , The semiotic pentagram framework-A perspective on the use of semiotics within organisational semiotics , Genesereth and N. Nilsson , Logical foundations of artificial , vol. Giaretta and N. Guarino , Ontologies and knowledge bases towards a terminological clarification , vol.

Guarino , Semantic matching: Formal ontological distinctions for information organization, extraction, and integration , pp. Von-rosing and W. Laurier , An introduction to the business ontology , vol. Von-rosing, W.

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Laurier, and S. Polovina , , Von-rosing, M. Arzumanyan, Z. Sr, and J. We have extrapolated various challenges, issues and problems around the topic of Semiotics and Enterprise Semantic requirements to Strategy concepts. We have extrapolated various challenges, issues and problems around the topic of Enterprise Modelling requirements to Strategy concepts.

We have extrapolated various challenges, issues and problems around the topic of Enterprise Engineering requirements to Strategy concepts. We have extrapolated various challenges, issues and problems around the topic of Enterprise Architecture requirements to Strategy concepts. An ontology is a formal description of entities, descriptors and their properties, relationships, constraints and behaviours Gruninger, M.

In this segment, we discover how the Strategy Ontology as an application ontology should relate to other enterprise ontologies, specific domain ontologies and enterprise task ontologies. We will therefore elaborate on the concept of ontologies and the need for a holistic and integrated enterprise ontology von Rosing, Zachman, This should begin with the categorisation as well as classifications of the relating ontologies.

Specifying the relationship among the ontologies and moving through to the semantics and axiomatization of ontologies until we come to the specific Strategy Ontology. There are various categorisations as well as classifications of ontologies both in academic literature Gomez-Perez et al. Each of them have a specific purpose, therefore the categorization and the classification are focused on the expressivity and formality of the specific languages used or proposed i. In the context of the Strategy Ontology, what is relevant is that as an application ontology, it is proven to have relationships and be interlinked with other application ontologies, domain ontologies, core reference ontologies and the foundational ontology Roussey et al, , von Rosing, Zachman For example, Fonseca et al.

As each ontology has a specific purpose, therefore the categorization and the classification to other enterprise ontologies are relevant to its context von Rosing, Zachman We will therefore specify some requirements to the Strategy Ontology categorisation and classification to other enterprise ontologies.

We will start at the top and thereby the highest level of relationships i.

All consistent ontology should have a foundational ontology. Roussey et al, , von Rosing, Zachman Foundational ontology can be compared to the meta model of a conceptual schema Fonseca et al. It is a system of meta-level categories that commits to a specific initial-view. The relationship between the Strategy Ontology and the Foundational Ontology is that foundational ontologies can be viewed as meta ontologies that describe the upper level concepts or primitives used to define the other ontologies.

Roussey, C.

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When considering the Strategy Ontology, there should be numerous foundational ontology objects and semantic relations that are relevant. This was also specified as a requirement to the Strategy concepts in. As an application ontology, the Strategy Ontology should be a specification of the concepts of the particular domain and task ontologies, which again relates to a core reference ontology i.

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Thereby fulfilling the specific purpose of applying only the strategy concepts, but being able to relate to other enterprise concepts. Having the ability to categorise and classify the Strategy Ontology round other related ontologies is a major benefit. The scope of the Strategy Ontology, is narrower than the scope of the domain ontologies i.

The domain ontologies have more specific concepts than the core reference ontologies, which contains the fundamental concept of a domain. So the requirement to the Strategy Ontology as an application ontology is that it relates to other relevant application ontologies, furthermore to the domain and task ontologies as well as to the core reference ontology and the foundational ontology. This ensures that strategy can relate to other relevant enterprise concepts. The notion of meta modelling is well established and commonly used in the realm of model-driven engineering Groener, Jekjantuk, Walter, Parreiras, Pan, However, meta modelling is only weakly considered in the context and realm of ontologies and ontology engineering Groener, et al, This is a weakness in two dimensions Groener, et al, Firstly, from an ontology creation perspective, the modelling and design principles of model-driven engineering, including meta modelling, benefit from abstraction of a concrete system.

These principles are only weakly exploited in ontology creation and design. Secondly, if we consider meta modelling more generally as modelling with metadata, this becomes very relevant. The Strategy meta model would be relevant as it would be an abstraction of the strategy system, as it would describe and define the various Strategy Ontology objects class, stereotypes, types and subtypes, their relations and how they all integrate. The Strategy meta model should not only portray the strategy relevant objects, but also portray the strategy levels i.

As an application ontology meta model, the strategy meta model should relate to other relevant application ontology meta models.

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Moreover it should also relate to relevant domain and task ontology meta models as well as the core reference ontology meta meta model and the foundational ontology upper meta model. Therefore, the Strategy Ontology meta model should be a subset and should as discussed relate to the mentioned meta model and meta meta models. The Strategy Ontology meta model should be visually represented, enabling first-order logic that facilitates the visualised objects and relations in the ontology to be articulated as a class hierarchy.

By linking meta objects to each other through their object relations, the direct and indirect interrelationships in and across the various business concepts and class hierarchies can be discovered. It should be the vehicle by which it links to the Enterprise Ontology and the semantics foundation within can be linked and also expressed in the meta meta model von Rosing, Laurier, The Strategy meta model should, furthermore, be portrayed with strategy relevant objects at a class types level and where specifications like strategy levels i.

These relationships are polymorphic; properties affecting a super-object that will cascade to all its sub-objects. Thus, if we make an assertion about one part of the meta model i.

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Note it does not apply the other way, thus for example an assentation made about the application Strategy will only affect that object. Otherwise it would wrongly affect everything that comes under all the Strategy objects and therefore to the entire meta model! Consequently, the strategy meta model would have the ability to apply reasoning at multiple levels and even at the core reference ontology layers i. In the previous section we elaborated how the strategy meta model delineates the association and correlation of the objects within and across the layers as defined in the requirement section above. The strategy meta model should focus on the objects and relationships of the Strategy Ontology, which relate to the concepts of the domain ontology, where the graphical representation illustrates the cross relationship possibilities of the ontologies. Research Coordinator: Prof. The team involved in this work are among others the following academics, industry researchers and strategy thought leaders:. Enterprise Architecture Framework: John A. Selin N. Skip to content Strategy Research The importance of strategy and strategy construct is not a new phenomenon, but as strategy work becomes less tangible, concerns with understanding, describing, and managing strategies develops into an increasingly complex, challenging, and important subject.

Research Focus Information and research is sought on topics related to the understanding and comparison of Enterprise Capabilities concepts, including, but not limited to: What are Capabilities and what are Enterprise Capabilities? What does Enterprise Capabilities include?

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